4/10/2023 0 Comments Spotify martin lorentzonBut since Daniel is the main character and most people won’t know how much of a fiction this portrait is, this is what I hate most about the show. The show’s director admits in an interview that Daniel is one of the characters they really “twisted” to create drama, he acknowledges that they don’t know much about the “enigmatic” founder, and he says he believes Daniel is “a lot nicer in reality”. This is the absolute opposite to the Daniel I got to know when working at Spotify 2011-2017. He comes across as unreasonable in his demands to the coders, he’s described more or less as a dictator-leader who’s not listening to others, and as someone who is willing to sacrifice close relationships for success. The most painful misrepresentation is how Daniel Ek, co-founder and CEO, is depicted. Spotify came at a time when nobody could imagine that instead of CDs and cassettes, music could be stored online, and there could be a business model where everything was free for the consumer, and still profit could be made. Well, there is one bad thing where I just can’t write it off as “artistic liberties”, so let’s get that out of the way. The streaming platform was the brainchild of Martin Lorentzon and Daniel Ek. It is one of the largest music streaming service providers, with over 433 million monthly active users, including 188 million paying subscribers, as of June 2022. Music streaming service may not have made a profit, but its customer base is still. Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. However, I’m not going to bore you with all the things I think they got wrong, but rather bring up a few things I think they got right and where I believe there are lessons to be learned. Spotifys big skill is in converting non-payers to premium subscribers. It’s hard for me to review it objectively and even though it’s fiction it’s hard to not compare it with your own version of how things went down. With my background at Spotify, having worked with many of the people portrayed in the show, I simply had to binge watch it as soon as it was out. A pretty cute solution to further reinforce the fictional aspect of the show. The show’s six episodes are all told from the perspective of different people involved in Spotify’s origin “The Vision” from co-founder and CEO Daniel Ek’s perspective, “The Partner” from co-founder Martin Lorentzon’s perspective, “The Artist” from the (made up) artist Bobbie T’s perspective, and so on.
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